A growing Canadian company approached AppGrade with the goal of modernizing its digital presence and improving customer experience. The existing website no longer reflected the company’s evolving brand identity, while usability issues were negatively affecting customer engagement and conversions.

To support a complete rebranding initiative, the client required two key specialists: a UX Designer to redesign the user journey and a Website Developer to implement the new design and enhance the platform’s functionality.

AppGrade provided IT outsourcing services to identify, evaluate, and onboard the right professionals for the project within a short timeframe.

What Was Done

Understanding Project Requirements:

  • The engagement began with a series of discovery sessions to understand the client’s business goals, target audience, technical environment, and branding objectives.
  • Based on these discussions, AppGrade created detailed candidate profiles for both roles.

Talent Search and Selection:

  • AppGrade’s recruitment team conducted a targeted search across its talent network and candidate database.
  • The process focused on professionals with proven experience in: 1) UX research and customer journey optimization; 2) Website redesign and rebranding projects; 3) Responsive web development; 4) Conversion-focused digital experiences; 5) Collaboration with international teams.
  • Each candidate underwent technical and soft-skill evaluation to ensure alignment with the client’s expectations and company culture.

Candidate Presentation and Interviews:

  • A shortlist of qualified candidates was delivered to the client, including portfolios, experience summaries, and interview feedback.
  • AppGrade coordinated interviews and supported both parties throughout the selection process.

Within a few weeks, the client successfully hired a UX Designer responsible for user research, wireframing, prototyping, and usability improvements together with a Website Developer responsible for implementing the redesigned website and optimizing its performance.

Throughout the engagement, AppGrade maintained regular communication with the client and outsourced specialists, ensuring smooth onboarding, effective collaboration, and timely project delivery.

IT Outsourcing by AppGrade: Results

The collaboration resulted in a successful website transformation that aligned with the company’s new brand identity and customer expectations.

Key outcome included:

  • A modernized website design reflecting the updated brand image.
  • Improved navigation and user flows based on UX research and customer behavior analysis.
  • Enhanced mobile responsiveness and overall website performance.
  • Better user engagement through a more intuitive customer experience.
  • Faster implementation compared to traditional hiring processes.
  • Reduced recruitment effort and operational overhead for the client.

By leveraging AppGrade’s IT outsourcing services, the Canadian company gained immediate access to specialized talent, accelerated its digital transformation initiative, and delivered a significantly improved online experience for its customers.

This project demonstrates how AppGrade helps companies quickly access highly qualified digital specialists for strategic initiatives. Through efficient talent sourcing and seamless collaboration management, AppGrade enabled the client to execute a successful rebranding project while improving customer experience and strengthening its online presence.